The Friday mural was a combination between the logo and a freehand design to make a translation of the company’s culture and vision. Freeday is a digital marketplace that helps to unlock the human potential at departments by taking over repetitive tasks. For the right look and feel I focused on clear but vibrant colors and show the positive feeling Freeday gives their customers.
I started designing 4 options for the mural. Giving Freeday a choice to decide which design suited them best.
For the end result we decided to go for the first design. The mural is based upon vibrant and positive colors, that illustrate the outcome of working with Freeday in a colorful and radiant way.